Project Overview
Pilot Error is a Boise-based rock band known for high-energy shows and a strong local following. As they continued to book gigs across the Treasure Valley, they needed a single place online where fans, venues, and promoters could quickly find everything—music, show dates, and contact info.
Walter Stewart Ink partnered with the band to create a website that acts as their central hub and supports both promotion and booking.
The Challenge
Like most bands, Pilot Error relied heavily on social media and word-of-mouth. It worked—but it wasn’t enough.
They needed a more polished online presence that could:
- Promote upcoming shows
- Present the band professionally to venues
- Make music and media easy to access
- Centralize booking information
- Strengthen their overall look and identity
The goal was simple: build a site that works for both fans and venues.
The Approach
We focused on three priorities.
A clear identity
The site needed to feel like the band—raw, energetic, and authentic—but still professional enough for venues and promoters.
Show-first structure
Live performances are the core of what they do, so upcoming shows are front and center and easy to find.
One place for everything
Instead of sending people across multiple platforms, the site brings music, social links, and band info together in one place.
Execution
The final site keeps things simple, but intentional.
- Strong hero imagery that reflects the band’s energy
- Clean navigation for music, shows, and band info
- Embedded music and streaming links
- Social media integration
- Clear contact and booking details
- Fully responsive for mobile
Everything is built to make it easy—whether you’re a fan looking for the next show or a venue looking to book.
Features
Band Profile
A quick, clear overview of who they are and what they sound like
Music Integration
Easy access to tracks and streaming platforms
Show Listings
Upcoming performances are easy to find and keep updated
Social Connectivity
Direct links to stay connected across platforms
Booking Info
Simple, accessible contact information for venues and promoters
Results
The site gives Pilot Error something they didn’t have before—a clean, professional home base online.
- Makes it easier to promote shows
- Helps venues quickly evaluate and book the band
- Strengthens their brand visually
- Gives fans one place to stay connected
Services Provided
Website Design • Brand Presentation • Content Structure • Digital Support
Outcome
The Pilot Error website acts as the band’s digital home—connecting fans, venues, and promoters through a simple, focused platform.
It doesn’t try to do too much. It just does the important things well—and that’s what makes it effective.